Gustav Hederström is a product designer in Stockholm. Works across brand identity, product design, and digital experiences — usually all at once. A background of founding companies, freelancing, and figuring out how design connects to business.
Building companies taught me things you can't learn any other way. A DJ app that won an Apple Design Award, a clothing brand, a subscription e-commerce, a sales demo platform, a fintech app. A couple of them mostly cost money, but they shaped how I approach design.
I think about what's actually going to work. Not just how it looks, but how it connects to the business, the tech, and the people using it. Having built things from scratch, I know that those pieces have to go hand in hand. I like turning complexity into clarity.
Brand Identity
Product Design
Creative Direction
UX/UI Design
Design Systems
Art Direction
Prototyping
MVPs
Webflow
AI Development
Profoto, Porsche, Schibsted, Yobber, TSS, Tint Post, Swedish Institute, Coop, Pepsi, Carlsberg, J Lindeberg, 10-Gruppen, Bundesregierung, MTGx, Vitamin Well, Snow Software, Cognizant, Urban Ears, Sotheby's
